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No one asks for Small Data

(maybe they should)

“Big data” dominates the talk tracks across marketing companies - but what does this really mean? Most of the time not much. To create the most impactful ideas, we built proprietary tools to uncover  relevant data - accurate, timely information that will fuel insightful thinking + problem solving. This is the cornerstone to our strategic + creative process.

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Follow along as we drill down for better insights

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Indentification

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Ingest & Parse

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Decision tree

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Outcomes

Quantifiable data 

Scraped data sets relevant to each project or brand

Social chatter

Syndicated Survey Research

Client data (when available)

One area in which we are particularly skilled is in the Identification phase.  Not only do our Insights team work to build better Quant and Qual information, but our Creative team helps define interesting areas to discover.

Qualitative research

Trend analysis

Stakeholder interviews

Roundtable workshops

IDIs/Ethnography

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Indentification

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Ingest & Parse

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Decision tree

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Outcomes

Advanced Machine Learning

Next-gen NLP

Sentiment analysis

Conversation mapping

Topic classification

Qualitative sort

We’ve built our own tech to process and refine large amounts of data over iterations. But that’s not enough - we  also question the data we collect to compare the initial “asks” with parsed data to validate, disprove, or improve our results. When then leverage this refined, diverse data set

Cultural context

Demography + Behaviorgraphics

Category Drivers + Barriers

Brand + Competitive Perceptions

Landscape learning

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Indentification

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Ingest & Parse

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Decision tree

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Outcomes

S.T.A.R. Insights Method

Our STAR method translates information into insight by making connections between diverse data sets  and leveraging contextual understanding. This iterative process uncovers the details that make the difference between success and nice try.

Search for patterns, outliers, discrepancies, and Ah-has!

Triangulate data inputs across discovery areas

Articulate macro and micro insight themes 

Review and re-run for clarity + confirmation  

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Indentification

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Ingest & Parse

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Decision tree

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Outcomes