DATA
INSPIRED
No one asks for Small Data
(maybe they should)
“Big data” dominates the talk tracks across marketing companies - but what does this really mean? Most of the time not much. To create the most impactful ideas, we built proprietary tools to uncover relevant data - accurate, timely information that will fuel insightful thinking + problem solving. This is the cornerstone to our strategic + creative process.
Follow along as we drill down for better insights
Indentification
Ingest & Parse
Decision tree
Outcomes
Quantifiable data
Scraped data sets relevant to each project or brand
Social chatter
Syndicated Survey Research
Client data (when available)
One area in which we are particularly skilled is in the Identification phase. Not only do our Insights team work to build better Quant and Qual information, but our Creative team helps define interesting areas to discover.
Qualitative research
Trend analysis
Stakeholder interviews
Roundtable workshops
IDIs/Ethnography
Indentification
Ingest & Parse
Decision tree
Outcomes
Advanced Machine Learning
Next-gen NLP
Sentiment analysis
Conversation mapping
Topic classification
Qualitative sort
We’ve built our own tech to process and refine large amounts of data over iterations. But that’s not enough - we also question the data we collect to compare the initial “asks” with parsed data to validate, disprove, or improve our results. When then leverage this refined, diverse data set
Cultural context
Demography + Behaviorgraphics
Category Drivers + Barriers
Brand + Competitive Perceptions
Landscape learning
Indentification
Ingest & Parse
Decision tree
Outcomes
S.T.A.R. Insights Method
Our STAR method translates information into insight by making connections between diverse data sets and leveraging contextual understanding. This iterative process uncovers the details that make the difference between success and nice try.
Search for patterns, outliers, discrepancies, and Ah-has!
Triangulate data inputs across discovery areas
Articulate macro and micro insight themes
Review and re-run for clarity + confirmation
Indentification
Ingest & Parse
Decision tree
Outcomes
